Stop managing your website

At the end of the day, these technologies will hopefully push companies toward better, more user-focused content When US-based content strategist Hilary Marsh made this comment during her visit to Aarhus in November for the annual J. Boye conference, it resonated really well with me. Both in terms of new technologies like artificial intelligence and chatbots, but … Continue reading Stop managing your website

Shell rethinks the content creation process

Do you have too much or too little content on your website? Most J. Boye members would lean towards too much, but in private would confess to having way too much content. The examples I've heard in the past decade of J. Boye group meetings are plenty, with websites and digital communication teams drowning in … Continue reading Shell rethinks the content creation process