Have you ever fallen in love with design? Seen a graphical mock-up that really represented your brand spot on in a way you would not know how to describe with words? The problem with design in digital projects is that people tend to fall in love with different things. When feelings guide project decisions, life … Continue reading Design with empathy and insight
Investment in digital solutions is growing rapidly both in the public and private domains. These investments are made with the dual ambitions of reducing costs and increasing customer satisfaction as a result of improved digital solutions. But frequently the investments do not deliver the anticipated returns. A shift of focus from technology to user experience … Continue reading Improve UX with these 3 questions
In June Susan Weinschenk guest starred at a J. Boye group meeting in Copenhagen and shared some of the typical mistakes often made when working with personas. These include: they are created based on job role there are high-level personas for customers personas describe variables (age, income, and so on) that are not critical for the … Continue reading What really matters in a persona?